Juve
Branding, Logo Design, Packaging Design, Illustration
A hard seltzer brand that is both botanical and fun! Each flavor is infused with natural ingredients that contain health-benefits. These ingredients include turmeric, tulsi, and lavender. Enjoy Juve and rejuvenate your senses.
Process
The idea of Juve came from the designer's interest in the natural healing properties of particular herbs and plants. The process started with a creative brief followed by 45 logo variation sketches. The logo was narrowed down to the final chosen logo, and a brand identity was built around the final logo design.
